I think of your style as being whimsical, cheery, soft, and welcoming. Not that you aren't capable of doing art that is the opposite of those things, but still, those are the words that come to mind when I think of your art. I like it lots.
Did you ever work directly with Jukebox? Cuz those watercolors could definitely be posters for them, I would think. The shirts had me curious if you did it for them as well